WEBVTT 00:00.447 --> 00:06.171 Kungiyar Masu Wallafa Kafofin Watsa Labarai ta Switzerland tana murnar zagayowar cikar shekaru 125 a wannan shekara. 00:06.171 --> 00:10.298 Yana haɗa kamfanonin kafofin watsa labarai masu zaman kansu sama da 100. Manyan ƙungiyoyin 00:10.298 --> 00:12.749 kafofin watsa labarai ma suna cikin mambobinsa. 00:12.749 --> 00:18.942 Kungiyar ta bayyana aikin kafofin watsa labarai na Switzerland kamar haka: "Kafofin watsa labarai masu zaman kansu ba za a iya 00:18.942 --> 00:22.465 watsi da su ba ga dimokuradiyya kai tsaye kamar ta Switzerland." 00:22.465 --> 00:27.455 Mabambantan kafofin watsa labarai na Switzerland suna ba da rahoto cikin sukar da 'yanci 00:27.455 --> 00:30.465 game da siyasa, tattalin arziki da al'umma. 00:30.465 --> 00:36.998 Ka'idojin ƙungiyar suna da alƙawari. Amma za a aiwatar da su cikin nasara yaya? 00:36.998 --> 00:40.737 Menene ainihin halin da ake ciki game da bambancin kafofin watsa labarai da 'yancin kansu 00:40.737 --> 00:43.565 na kamfanonin watsa labarai na Switzerland? 00:43.565 --> 00:48.466 Karya: Bambancin kafofin watsa labarai a Switzerland 00:48.466 --> 00:56.440 Binciken kasuwar jaridu ya nuna cewa akwai zaɓuɓɓuka da dama na sunayen jaridu daban-daban a Switzerland. 00:56.440 --> 01:02.081 Duk da haka, kusan koyaushe waɗannan suna hannun ɗaya daga cikin manyan 'yan wasa huɗu a kasuwa. Ɗaya daga 01:02.081 --> 01:06.145 cikinsu shi ne TX Group, wanda a da ake kiransa Tamedia. 01:06.145 --> 01:13.444 Yana mallakar jaridun Tages-Anzeiger, 20 Minuten, Der Landbote, Basler Zeitung, Berner Zeitung 01:13.444 --> 01:18.313 da SonntagsZeitung, don ambaton wasu kaɗan kawai. 01:18.313 --> 01:25.938 A shekarar 2020, ƙungiyar ta mallaki kaso 46% na jimillar masu karatu a Switzerland mai harshen Jamus, da 01:25.938 --> 01:30.276 kuma kusan 69% a Switzerland mai harshen Faransanci. 01:30.276 --> 01:35.855 Tarin mallakar jaridu a Switzerland na ɗaya daga cikin mafi girma a Turai, kamar yadda wani 01:35.855 --> 01:39.888 bincike na Oxford ya riga ya nuna a shekarar 2016. 01:39.888 --> 01:45.955 An sanya Switzerland a matsayi kusan daidai da ƙasashe kamar Afirka ta Kudu, Turkiyya da Rasha. 01:45.955 --> 01:51.778 Hoton makamancin haka ba ya bayyana ne kawai a kasuwar jaridu ba, har ma a duk faɗin fagen kafofin watsa 01:51.778 --> 01:54.863 labarai. 'Yan wasa guda biyar ne kawai ke mamaye kasuwa. 01:54.863 --> 02:01.547 Suna da tasiri mai yawa wajen yada bayanai da samar da ra'ayi a ƙasar. 02:01.547 --> 02:07.496 Waɗannan ƙungiyoyin kafofin watsa labarai guda biyar tare suna sarrafa kimanin kashi 70% na dukkan kasuwar 02:07.496 --> 02:13.378 kafofin watsa labarai, wanda ke nuna babban cunkoson ikon kafofin watsa labarai gaba ɗaya. 02:13.378 --> 02:18.300 Karya: 'Yancin kafofin watsa labarai na Switzerland 02:18.300 --> 02:23.151 Muryoyin suka sun dade suna gargadin cewa yawancin kafofin watsa labarai na Switzerland suna 02:23.151 --> 02:26.419 da alaƙa da cibiyar sadarwa ta transatlantic. 02:26.419 --> 02:33.693 Kamar yadda wani infografik daga Swiss Policy Research ya nuna, akwai alaƙa da Atlantik-Brücke 02:33.693 --> 02:38.371 na Jamus, Taron Bilderberg da NATO, da sauransu. 02:38.371 --> 02:42.771 An kuma san cewa waɗanda ke rike da mukaman alhaki a kafofin watsa labarai na Switzerland ana horas da su 02:42.771 --> 02:47.500 a matsayin matasan manajoji na matakin farko ta hannun ƙungiyoyin agaji na ƙasa da ƙasa. 02:47.500 --> 02:54.297 Misali, Felix R. Graf, Shugaban Kamfanin NZZ Media Group, da tsohon Daraktan Janar na SRG Roger de Weck, 02:54.297 --> 03:00.941 dukkansu "Young Global Leaders" ne na Davos World Economic Forum, wanda ake kiransa WEF. 03:00.941 --> 03:07.790 Sanannen mai gabatar da SRF Arthur Honegger da wakilan NZZ Niklaus Nuspliger da Marie-Astrid Langer 03:07.790 --> 03:12.305 su ne "Young Leaders" na American Swiss Foundation. 03:12.305 --> 03:20.038 A gefe guda, ya kamata a ambata cewa hukumar labarai ta Switzerland, Keystone-SDA, ta mika dukkan hidimar labaran 03:20.038 --> 03:27.155 ƙasashen waje na harshen Jamus ga hukumar labarai ta Jamus, DPA, a farkon shekarar 2020, wadda ita ma ke 03:27.155 --> 03:32.726 haɗin gwiwa da hukumar labarai ta Amurka, Associated Press. 03:32.726 --> 03:40.178 A taƙaice, za a iya cewa mafi yawan kafofin watsa labarai na Switzerland sun haɗu da cibiyoyin sadarwa na ƙasa da ƙasa. 03:40.178 --> 03:46.546 Kla.TV ta riga ta ba da rahoto sau da yawa cewa waɗannan dangantaka suna da tasiri 03:46.546 --> 03:49.688 mara kyau ga rahotanni masu zaman kansu. 03:49.688 --> 03:56.595 Daga cikin sauran abubuwa, an jaddada tasirin duniya na ƙungiyar nazarin harkokin waje ta Amurka, Council on Foreign Relations, 03:56.595 --> 04:00.549 a kan dukkan manyan hukumomin labarai a duk faɗin duniya. 04:00.549 --> 04:06.386 A cikin wani sabon labari, dandamalin binciken jarida "uncut-news" ya yi gargaɗi cewa alaƙar kafofin 04:06.386 --> 04:13.241 watsa labarai na Switzerland da cibiyoyin sadarwa na ƙasa da ƙasa na iya haifar da rahotanni masu son kai. 04:13.241 --> 04:18.886 Wannan na iya haifar da a hana ra'ayoyin suka da na adawa a ƙasar. 04:18.886 --> 04:23.104 Rahotanni a lokacin annobar COVID misali ne na farko na wannan. 04:23.104 --> 04:29.022 Maimakon yin rahoto cikin daidaito da 'yanci, 'yan jaridan Switzerland da aka ambata a sama sun yi 04:29.022 --> 04:35.393 ƙoƙarin nuna rahotanni masu fannoni da dama na motsin ilimi na gaskiya a matsayin marasa gaskiya. 04:35.393 --> 04:43.901 Wannan duk da cewa sun yi kira a sa a ji ra'ayoyin suka masu muhimmanci kuma a gudanar da tattaunawa a fili. 04:43.901 --> 04:51.053 Masu kallo, idan kafofin watsa labarai, a matsayin ginshiƙi na huɗu, sun gaza, ya zama wajibcin farar hula ga mutane su 04:51.053 --> 04:54.780 yada labarai game da batutuwan da ba a ba su kulawa sosai ba.